Video April 24, 2025

Keys to a modern card program

Branded Cards
Embedded Finance

Key Moments

  • 05:09 Dish, Starbucks, Walgreens and Uber examples

  • 10:49 Levers to optimize program adoption & success

  • 20:38 Three elements to build the program forecast model

  • 27:03 Key elements of launching and scaling a branded card program.

  • 40:45 Using cards for disbursements

Presenters

  • Carter Chandler

    VP of Customer Implmentation

  • Josh Karpen

    Director of Strategy

  • Meredith Luera

    Senior Product Marketing Manager

Watch the video: Has your card program hit its expiration date?

Companies of all shapes and sizes use cards in key parts of their business operations. Some use cards as mechanisms to acquire new customers — and reward loyal ones — while others use cards to streamline payouts to internal and external contributors.

The key to a successful card program that feels natural within existing user flows is the technology behind the scenes that powers it.

Financial technology like banking-as-a-service (BaaS) and embedded finance enable companies to configure card programs to complement the authentic customer experience.

In this Keys to Building a Modern Card Program webinar, we discussed the top card issuing applications in the market today, looked behind the scenes of some of our favorite card programs, and provided a step-by-step guide to building a card program using modernized card issuing technology, including:

  • New ways to issue cards
  • Popular applications & examples
  • Critical technology elements
  • Program elements and funding options
  • What to avoid
  • Getting started