Enterprise client reduces payment fees and increases customer
retention.
A large U.S.-based quick service restaurant (QSR) chain wanted
to drive more repeat visits by adding loyalty wallets to its
existing loyalty program. With loyalty wallets, customers can
pay ahead for their next few visits and reap the rewards right
in the wallet. Customers can always see their balance, reward
tiers, exclusive offers, and upcoming promotions via the
existing app.
Customers can load funds through cards, or by bank transfer and
direct deposit to take advantage of ACH rails. Using non-network
funding, the QSR decreased its payment acceptance fees by 25
percent. The QSR created wallet holder-specific campaigns to
push notifications, including incentives for funding wallets,
and for using wallets as the payment method vs. cards. Offering
a summer “Lunch Bunch” marketing campaign incentivized parents
to open a wallet with their children, using the P2P transfers
feature to fund lunches during a specific time period. Through
this promotion, wallet adoption grew as did deposits.
Consumers benefit from QSR cashback or discounts when using
non-card payments, fully funded by network savings. QSRs benefit
from stickier consumers, and pre-funded spending amounts.